Conner Williams - Yankee Candle

Yankee Candle: Brought to Light

Senior Project while attending SCAD

A wholesome household name finally addresses the skeletons in the closet showing that a perfect life might not be so perfect. One of my favorite projects while in school. Yankee always gives off the perfect home vibes, but not everyone lives in a Good Housekeeping magazine. Using the retro-futurism, pulp art style of Steven Rhodes and following the lead of My Strange Addiction, we created these profiles if you will of less than reputable characters who have something to hide with a corresponding Tik Tok mini-series. Watch as the picture perfect brand gets dressed down and comes to light.

Art Directors/Copywriters: Conner Williams, Kit Cameron

Illustrator: Gabby Toms

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