Sheba Ignored to Adored
© 2026 MARS or Affiliates.
Very small project, but just as important as any other. Sheba rolled out a campaign called "Ignored to Adored" To as a play on words. Most would think "ignored" refers to the cat being ignored, when actually it refers to the pet parent. They say that even the most popular of people can still be ignored by their cat, but by feeding your cat Sheba, they will pay attention to you and adore you because they are feeding them gourmet cat food.
Assets used on the Sheba Amazon Brand Store
Ignored to Adored banner ads run on E-commerce retail sites.