CESAR Flavor Bracket
© 2026 MARS or Affiliates.
March Madness takes the athletic world by storm from March to April. Cesar wanted to get in on it. However, dogs don’t know much about basketball, but there is one thing they do know: Cesar dog food! I took on this campaign for my love of sports and pups. Through the Cesar Instagram stories and posts, the people voted (on behalf of their dogs) as to which flavor was the top dog. Several rounds of voting and fun promo videos to find out the fan favorite. No spoilers here, see the work for yourself to see the winner.
Flavor Bracket Logo
Flavor Bracket Teaser
Round 1
Email header for Round 1
Promo for Flavor Bracket
Round 2
Instagram Story for Round 2
Email header for Round 2
Round 3
Email header for Round 3
Instagram Story for Round 3
And the Winner is...
Instagram Story announcing the winner!
Email header for Winner of the Flavor Bracket