IAMS Visual Renovation
© 2026 MARS or Affiliates.
While working on the e-commerce team at MARS, the designers were given 1-2 brands and we were to become the experts of those brands. One of mine was IAMS, who were just starting their process of revamping their entire identity across Amazon, Chewy, Walmart, and all other places where their product was sold online. A daunting task, but one that fell on me. It took several months and lots of blood, sweat, and tears for me to come up with what is live today.
Below-the-Fold (AKA A+ Premium) content that can be found on individual product pages.
These were brand new additions to Amazon when I started on this project, so I had to create it from scratch. Also on individual product pages, these are known as Brand Stories.
These are the actual Amazon Brand Store subpages. As you can see based on the sheer amount of them how long this project took to get to where they ended up. This is one of my proudest projects that I completed while working at MARS.